The prints for the campaign feature the consummate Alpha male superstar, Akshay Kumar, in the new Levi’s® 501® jeans, being unbuttoned by the female talent, Saira S! The shots capture Akshay’s stylish physicality and launch him in a completely new and fresh mould. Akshay’s today’s hottest style icon, whose favorite choice are the new Levi’s® 501® - Original Button-Fly jeans. The campaign features a series of 4 different shots that have been captured by Steve Koh, award-winning advertising and editorial photographer.

Get the latest from Bollywood to your Mailbox. Enter your email address : All the latest from Bollywood on BollyOne.com delivered to your mailbox everyday.