A swanky central London hotel was the venue handpicked for the high profile launch of Shilpa Shetty’s new perfume, titled S2.

The media attention which cramped the chambers of a dimly lit room, decorated with oyster seats, a pink tinge reflecting the glow from the oversized image of Shilpa with her new signature motif covered the rear of the chamber and the front. Press sauntered around the room sipping mocktails and cocktails browsing through their press packs which included a sample bottle of the new fragrance. As interactive media set up, Raj Kundra, the man who has helped bring the perfume to retailers, beamed with joy as he spoke about why this was a momentous occasion for the perfume and entertainment industry.

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