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Diageo has India entered the Indian wines segment with the launch of ‘Nilaya,’ its first domestic wine in Mumbai yesterday. Diageo has associated with Mountain View, Renaissance and Flamingo wineries in Nashik for their wine. Nilaya, which translated in Hindi means ‘Blue Heaven’ is presently available in four flavours – Chenin Blanc, Sauvignon Blanc, Shiraz Rose and Shiraz Cabernet which are priced between Rs 395(€7) and Rs 500. They will be available across the state in wine retail outlets.
At the launch party of Nilaya, with great wine, music and celebrities like Minnisha Lamba and Isha Kopikkar dancing to the groovy tunes of a funk jazz band.
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