Mission Ustaad, to be launched on 9X, is touted as a music programme with a social mission. It is expected to be a voice for the United Nations Millennium Campaign and, according to the UN resident coordinator Maxine Olson, “inspire millions 221; to contribute to the eight “Millenium Development Goals” (eradicating extreme poverty and hunger, achieving universal primary education, promoting gender equality and empowering women, reducing child mortality, improving maternal health, combating HIV/AIDS, malaria and other diseases, ensuring environmental sustainability, and developing a global partnership for development). So Lara Dutta Also present there to Promote the show.

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