Riya Sen is an Indian film actress and model. She is often regarded as a sex symbol.
Riya became a popular model when she appeared in numerous music videos for songs by popular singers, including Asha Bhonsle, Falguni Pathak, Jagjit Singh and Sonu Nigam. She was one of many Bollywood stars who appeared in Haath Se Haath Mila an anti-HIV/AIDS music video.
She is also an advertising model. A high point of her modeling career was when she replaced Lisa Ray as the Lakmé Girl, but she has since been replaced by Yana Gupta. Her other notable assignments include Colgate, Limca, Vatika, Cadbury Dairy Milk Chocolate, and Margarita King. Though the depiction of kissing on screen was (and still is, to some extent) considered inappropriate in India, Riya has regularly shared on-screen kisses with her co-stars (example Siliilay and Style).
Shortly before the release of her film Silsiilay in which she starred with boyfriend Ashmit Patel, a clip was circulated through Multimedia Messaging Services - MMS and the Internet, that showed the two in intimate situations. This was one of a number of such scandals that erupted where celebrities were caught in compromising situations using cameraphones. Shortly after this incident, the couple split up. The actress has however denied that it was her in the MMS clip.
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