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Riya became a popular model when she appeared in numerous music videos for songs by popular singers, including Asha Bhonsle, Falguni Pathak, Jagjit Singh and Sonu Nigam. She was one of many Bollywood stars who appeared in Haath Se Haath Mila an anti-HIV/AIDS music video.
She is also an advertising model. A high point of her modeling career was when she replaced Lisa Ray as the Lakmé Girl, but she has since been replaced by Yana Gupta. Her other notable assignments include Colgate, Limca, Vatika, Cadbury Dairy Milk Chocolate, and Margarita King.
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