The mobile phone brand Nokia has roped in Bollywood superstar Shahrukh Khan to feature in their advertisements. Shahrukh will be seen appearing in the forthcoming advertisements made by the mobile phone brand. To make the association formal, Nokia held a press conference at Taj Land’s End on December 23rd.
The mobile handset market in India is pegged around Rs 15,000 crore, with Nokia having a market share of about 70 per cent. While Nokia might be ahead of its rivals as far as market shares are concerned, analysts feel that it’s an “interesting move” on the brand’s part to use Khan for a brand campaign. “Though it’s not following suit for competition, it would definitely add more spice to the communication aspect in the market,” feels a Delhi-based analyst.
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