“India is on a fairness hook, everyone wants to look fair,” And most of the bollywood stars are promoting fairness cream and skin whitening creams these days. Demand for fair complexioned brides and grooms is at a high. As a result, the skin whitening creams – priced between 100rs to 2000Rs are in great demand countrywide.
As of August 2014, advertisers are no longer allowed to make ads that “perpetuate the notion that dark skin is inferior and undesirable.”
Today we are sharing a short video in which you will see Who’s Who Of Bollywood For Fueling India’s Fairness Obsession.