This August, the Levi’s® brand ‘unbuttons’ a global integrated campaign and the biggest marketing program it has ever undertaken as a befitting celebration of the iconic Levi’s® 501® jean. Titled ‘Live Unbuttoned’.
The India leg of this global campaign features none other than Akshay Kumar – one of the superstars of the country, and an individual who epitomizes the ‘Live Unbuttoned’ spirit. Akshay Kumar said, “The word unbuttoned appealed to me since to me it has special meaning. As I see it, Unbuttoning is not an act, but an attitude! I am very selective in choosing the brands I endorse.