Lifestyle International Pvt. Ltd has announced that it has signed leading Bollywood Actress, Deepika Padukone as the Brand Ambassador for its Ethnic Wear Brand – Melange by Lifestyle. Deepika will be the face of the brand going forward and will be featured in a new brand campaign scheduled to rollout in April across outdoors, print, digital and in-store.
Deepika recently shot for the latest Spring Summer campaign for Lifestyle and will also be endorsing the brand for its Autumn Winter range. The campaign would be primarily run on print and digital reaching out to the primary audience of the brand which is 18-32 years old urban female. Deepika perfectly embodies the values that a customer of Melange by Lifestyle connects to. An inspiration for many with her achievements and persona, Deepika represents modern, confident go-getter woman of today who is in touch with her Indian roots.