The International Indian Film Academy (IIFA) is a first-of-its-kind effort to promote Indian Cinema globally, thus reaching out to millions of its fans beyond the geographic boundaries of India.
On its journey of celebrating Indian Cinema across the world, IIFA spreads the magic of Indian cinema to various exotic locales around the world. Starting with the Millennium Dome, London, IIFA has traveled through Sun City, Malaysia, Johannesburg, Singapore, Amsterdam & Dubai, & Yorkshire. In 2008, IIFA comes to you from Bangkok. Wherever IIFA has left its mark, it has promoted the business of Indian Cinema and provided a global positioning.